The improvements to Fine tissues marked a significant milestone in the brand's journey. The tissues, now stronger, more absorbent, and thicker, offered superior performance and comfort. This product evolution was a testament to Fine's commitment to quality and consumer satisfaction.

Accompanying these product enhancements, Fine decided to update its look. This wasn't just about a fresh aesthetic appeal; it was about visually communicating the brand's evolution and the advancements in the product. The new design aimed to resonate with the improved quality of the tissues, creating a visual synergy between the product and the packaging.

The design team worked diligently to reflect these changes in the brand's new look. They explored a variety of design elements that would clearly convey the improved strength, absorbency, and thickness of Fine tissues. The goal was to create a design that was appealing and informative, helping consumers identify and appreciate the product improvements.