After raising the bar in the initial phase, Fine chose to update their look to reflect the recent enhancements made to their tissues. The tissues were now more robust, softer, and thicker, offering superior quality and comfort to the consumers.

However, the improvements didn't stop at the product level. Fine also wanted to make it easier for consumers to differentiate between various SKUs within each category. This involved creating unique, identifiable packaging for each SKU, which would allow customers to quickly find and select the product they need.

The overall goal was to present Fine as a bold and confident brand, one that continually innovates and communicates its value proposition in a straightforward manner. This would be reflected not just in the products themselves, but also in the packaging, the branding, and every aspect of customer interaction.

This approach positions Fine not merely as a tissue brand, but as a customer-centric company that understands and responds to its consumers' needs, while also leading the way in product innovation.