Fine Toilet Paper .. Kids educational campaign
Fine Toilet Paper is a brand for everyone. While it takes its role as a category leader seriously, the brand infuses its work with a sense of humor. It addresses taboos in a light-hearted and insightful manner, engaging and creating excitement around the category without breaking cultural norms.
As part of an educational campaign in the MENA region, we aim to raise children's awareness about the importance of using toilet paper after water for optimum cleanliness. The practice of using only water without subsequent drying could potentially lead to infections. Thus, promoting the correct use of toilet paper is integral to our mission.
So let’s sing it !
Thank you