Our creative strategy hinges on the unique selling proposition of Fine Duetto toilet paper, emphasizing its essential role in various situations. Additionally, we aim to underscore the value-for-money aspect of Fine Duetto toilet paper.

Insight: There's no comfort quite like your home bathroom.
Rationale: Many individuals prefer to avoid using restrooms outside their homes, often waiting until they return home.

Idea : While it's impractical to carry your home bathroom along when you venture out, you can certainly bring Fine Duetto toilet paper. With Fine Duetto, you'll feel right at home, no matter where you are. It's like carrying a little piece of comfort from your home bathroom, wherever you go.