The foundation of a robust brand is laid with the distinctiveness of its logo identity.

Consider Alejon, a well-established brand in the pharma-cosmetic industry. Being in this dynamic field necessitates an up-to-date and trendy brand presentation. Yet, Alejon's long-standing presence in the market and recognition among its consumers are assets that we must respect and maintain. Consequently, our task is to rejuvenate its identity, infusing it with a fresh, contemporary appeal while preserving the familiar elements that make Alejon well-known and cherished by its audience. With this careful facelift, we will balance tradition with trend, crafting a brand identity that is both current and timeless.