BUILD YOUR BRIEF

Client Name

Deadline

Date

Project

Industry

Contact Person

CREATIVE BRIEF

Brand introduction / background

Business Objective

Marketing Objective

Destination

Market share / position

The competition

Audience

Communications Challenge

Cultural Insight

Core Desire

Brand Idea

Stimulus

Reasons to Believe

Mandatories

Project purpose

Key features

Deliverables and Timing

The right brief is the first step to steer and inspire the best creative work.